A true entrepreneur, João Costa Pereira first entered the hair replacement industry in 1967 and has continued to constantly innovate his product and service offerings.

In turn, he remains relevant in today’s hair replacement market in Brazil and beyond. As the founder and CEO of Interlace, João has established himself as the premier hair replacement business in Brazil. Over 20 years ago, Interlace formed a collaboration with New Image Labs to take its product offering to the next level. João has made outstanding contributions to the global hair loss industry through innovation and entrepreneurial zeal. He remains a force to be reckoned with and a true leader in the market.