One Trusted Destination for Professional Hair Replacement Products

We are excited to announce an important milestone for New Image Labs, On Rite, and the hair replacement community.

Beginning August 3, HairLoss.com will become the new ecommerce platform for New Image Labs and On Rite, creating one centralized destination to purchase the products and solutions they rely on every day.

This transition represents more than simply moving products to a new website. It reflects our long-term vision of creating a stronger, more efficient platform designed specifically for the needs of hair replacement professionals. By bringing our brands together under one online destination, we can provide a more streamlined purchasing experience while continuing to deliver the personalized service, expertise, and support that our customers have come to expect.

As the hair replacement industry continues to evolve, professionals need reliable partners that can help them grow their businesses, serve their clients, and adapt to changing market demands. HairLoss.com is an important step toward that future.

Why We Are Making This Change

For many years, New Image Labs and On Rite have successfully served professionals through separate online channels. While this approach has worked well, it has also created opportunities to simplify and improve the customer experience.

As our businesses continue to grow, we recognized the need for a centralized platform that would make purchasing easier, improve accessibility, and create a stronger foundation for future expansion. Our goal is to provide a seamless online experience while maintaining the personal relationships and support our customers value.

HairLoss.com allows us to bring multiple trusted brands together under one roof while maintaining the same commitment to quality products and customer service that has always defined our companies.

This transition is designed to make doing business with us easier. Rather than navigating multiple websites, customers will have access to one destination where they can explore products, manage their accounts, and place orders more efficiently.

Most importantly, this move positions us for continued growth and allows us to invest in a platform that can better support the professional hair replacement industry for years to come.

What Will Be Available on HairLoss.com?

At launch, HairLoss.com will feature the complete New Image Labs catalog, a selection of On Rite products, and Pro|Gen products available for wholesale purchasing.

Additional On Rite products will continue to be added throughout the remaining of the year as we work toward making the full catalog available on the platform. This phased approach allows us to ensure a smooth transition while continuing to improve the customer experience and expand the product selection available to professionals.

As our product offering grows, HairLoss.com will continue evolving into a comprehensive destination for professional hair replacement solutions, educational resources, and business and marketing support.

The launch is only the beginning. Our vision extends beyond ecommerce to creating a platform that serves as a valuable resource for the hair replacement community.

What Is Changing?

The biggest change is simple: where you shop online.

Beginning August 3, HairLoss.com will become the official online purchasing platform for New Image Labs and On Rite products.

Customers who previously purchased products through the New Image Labs or On Rite websites will now be directed to HairLoss.com for online ordering.

This transition allows us to create a more streamlined shopping experience while providing access to multiple brands through one centralized platform. By consolidating our online operations, we can focus our resources on improving a single ecommerce experience rather than managing multiple websites.

The result is a simpler, more efficient purchasing process that saves time and provides a better overall customer experience.

What Is Staying the Same?

While the online storefront is changing, everything that matters most remains exactly the same.

Customers will continue working with the same sales representatives they know and trust. The same customer service team will remain available to answer questions and provide support. Existing phone numbers and email contacts will continue to function exactly as they do today.

Most importantly, our commitment to our customers is not changing.

The relationships we have built over the years remain at the center of everything we do. Whether you need product recommendations, account assistance, technical support, or business guidance, you will continue to receive the same personalized service that has always been a hallmark of New Image Labs and On Rite.

HairLoss.com is not replacing those relationships—it is simply providing a better platform to support them.

Supporting the Future of the Hair Replacement Industry

HairLoss.com is more than an ecommerce platform.

Hair replacement professionals play a critical role in helping individuals regain confidence and improve their quality of life. Every day, specialists, salons, clinics, educators, and beauty professionals work directly with people experiencing hair loss, providing expertise, guidance, and life-changing solutions.

Our mission is to support those professionals by providing the products, resources, and service they need to succeed. By investing in HairLoss.com, we are investing in the future of the industry and the professionals who drive it forward.

Looking Ahead

August 3 marks the beginning of an exciting new chapter.

As we move forward, we will continue expanding the platform and growing our product offering. Our long-term vision is for HairLoss.com to become a leading destination for professional hair replacement products and business solutions.

The launch of HairLoss.com is not the finish line—it is the first step toward building something even greater for the hair replacement industry.

We would like to sincerely thank our customers, partners, and professional community for the trust and support you have shown to us.

This transition is about making it easier to do business with us while preserving everything that has made our brands successful: quality products, knowledgeable people, exceptional service, and long-lasting relationships.

We are excited about what lies ahead and look forward to welcoming you to HairLoss.com on August 3.

Together, we are building the future of hair replacement.

Welcome to HairLoss.com.