We are looking for a talented Digital Marketing Coordinator who has a passion for all things digital and a knack for attention to detail, good leadership skills, and solid communication and organization skills. This position requires excellent analytical and project management skills to recommend and drive new digital programs, products, and services. Experience implementing and managing successful digital programs in the beauty industry is an absolute must. A strong understanding of digital project management (including functional and technical specification requirements for websites, mobile applications, display ads, video ads, landing pages and email marketing) is essential. 

You will be responsible for supporting the efforts of the marketing team to carry out marketing campaigns. Your duties include researching market trends and compiling reports about consumer needs, creating marketing campaign content such as graphics, blog posts or social media posts and assisting in executing marketing events for New Image Labs.

Marketing Coordinator duties and responsibilities 

As a marketing coordinator you will have the following responsibilities: 

• Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing and analyzing data
• Support the Marketing Director in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, and organizing and planning promotional presentations.
• Communicate campaign objectives and timelines to the marketing team while providing instructions for promotion or use
• Planning and managing trade shows, conferences, events and meetings by identifying, coordinating and assembling requirements, developing assignments and schedules, coordinating mailing lists and establishing contacts
• Maintaining an inventory and directory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
• Integral role in planning and execution of performance campaigns spanning across digital channels
• Collaborate with internal and external teams to produce, monitor, and optimize multiple digital campaigns
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ability to create materials and communications that are compliant, meeting all industry related requirements/regulations.
• Identify trends and insights, and optimize spend and performance based on the insights
• Provide thought leadership and perspective for adoption for emerging technologies
• Collaborate with agencies and other vendor partners
• Experience managing digital agencies holding them accountable for insightful reporting and actionable optimization recommendations.
• Continuously stay aware of digital trends and technology and make recommendation for new opportunities or enhancements to existing systems.
• Demonstrable experience leading and managing display advertising, email, marketing, social media campaigns and more
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools
• Strong communication, writing and editing skills.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing 

Desired Education/Experience:

Bachelor's degree in marketing or a related field. Minimum 2 years' experience in digital marketing; experience in education marketing preferred.

Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.

Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned to meet the needs of the organization.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. Vision: See in the normal visual range with or without correction. Hearing: Hear in the normal audio range with or without correction.

[EOE/M/F/D/V. Drug-free workplace.]

Job Type: Part-time/Full-time

Benefits:

401(k)

Employee discount

Health insurance

Paid time off

Vision insurance

Schedule:

Monday to Friday

Education:

Bachelor's (Preferred)

Experience:

Digital marketing: 2 years (Preferred)

Campaign Management: 2 years (Preferred)

Google AdWords: 2 years (Preferred)

Google Analytics: 2 years